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كتاب مبادئ التسويق نسخة 2024

وضاح احمد الجوفي/ محاسب قانوني وخبير ضرائب

01 نوفمبر 2025

الرئيسية economy

+حجم الخط-

تحميل كتاب مبادئ التسويق الجزء الثاني نسخة 2024. أنواع الأسواق وكيفية اختيارها، تعرف على مؤسسات التسويق وطبيعة وأهمية وخصائص وأنواع تجار الجملة والتجزئة، التأثير المباشر لعنصر التسعيرة على إيرادات المنشأة وما علاقة سعر السلعة أو الخدمة النوعية.

كتاب مبادئ التسويق نسخة 2024

يحتوي المقرر في مبادئ التسويق على إحدى عشر وحدة كما يلي: -

مقدمة عامة في التسويق من ص 1-42
البيئة التسويقية من ص 43-76
الأسواق المنشودة من ص 77-102
سلوك المشتري من ص 103-138
بحوث التسويق وأنظمة المعلومات من ص 139-174
المنتجات وخصائصها وأنواعها من ص 175-233
تطوير المنتجات الجديدة من ص 234-270
قنوات التوزيع من ص 271-309
مؤسسات التسويق من ص 310-351
التسعيرة من 352-390
الترويج ص 391

عدد صفحات الكتاب 424 صفحة

حجم تحميل الملف 18.34 ميغا بايت

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رابط تحميل مادة مبادئ الاقتصاد نسخة 2024

وضاح احمد الجوفي/ محاسب قانوني وخبير ضرائب

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